Three evidence levels, clearly labeled — never a projection dressed up as a result.
Privacy-safe, consented device signals associated with exposure, observed in a defined zone after cleansing.
Observed data extrapolated or compared with a control group to estimate incremental visits.
A call, booking, QR/promo redemption, POS event, loyalty event or CRM status confirms a business action.
Match rate, attribution window, confidence and limitations are always shown. Aggregate only.