SmartReachAI.us Footfall Attribution measures real, in-store visits driven by your digital campaigns — so you can prove ROI in walk-ins, not just clicks and impressions.
An example Footfall Attribution report. Every figure ties a media dollar to a confirmed real-world visit.
Real people who saw your ads and later walked into your store.
How much more likely an exposed customer was to visit vs. someone who never saw your ads.
The true media cost of every measured in-store visit — the number that pays your rent.
Visits are confirmed and reported on a short, honest processing delay — never inflated in real time.
We build a precise boundary around each of your stores — either an exact rooftop polygon or a tight custom radius — so we only count people who genuinely visited you, not passers-by on the road or sidewalk.
Your SmartReachAI.us campaigns run across CTV, display, video, native and audio — reaching the households and devices most likely to convert into a walk-in.
When a device that was exposed to your ads later shows up inside one of your mapped locations, that visit is attributed back to the campaign that drove it — within your chosen attribution window (default 30 days).
We compare exposed customers against a look-alike control group who never saw your ads, and report the measurable increase in visits your campaign caused — statistically validated.
It's easy to count visits. It's harder — and far more valuable — to prove your ads caused them. SmartReachAI.us places customers into two groups: people who were exposed to your campaign, and a statistically matched look-alike group who never saw it. Visitation lift is the measured increase in how likely the exposed group was to walk in. When the result is statistically significant, we flag it clearly — and when it isn't, we say so. We never dress a projection up as a result.
See exactly when your customers walk in — by hour of day and day of week, in each location's own timezone — so you can time offers, staffing and radio spots around real demand.
Attributed visits, projected visits, total location visits, total media cost, average cost-per-visit and visitation lift — the whole ROI story on one screen.
A per-location breakdown: total visits, impression-driven vs. click-driven visits, and the average time from seeing your ad to walking in the door.
Provide your store addresses and we track pre-built rooftop boundaries for high-accuracy, fast setup across United States locations.
Outside the US — or for stores inside malls, plazas and non-standard footprints — we track by latitude, longitude and a tight radius, or a custom polygon you draw on the map.
Focus reporting on the hours you're actually open, matched to each location's local timezone, so after-hours noise never distorts your visit counts.
Aggregate, privacy-safe measurement only. Residential, healthcare, worship, correctional and other sensitive location types are never tracked — measurement stays compliant by design.
Footfall Attribution requires trackable, non-sensitive locations and a recommended active media budget to reach statistical significance. Reporting is aggregate and privacy-safe. Talk to your SmartReachAI.us strategist to confirm coverage for your locations.
A 4-location casual-dining brand ran a 90-day SmartReachAI.us competitor-conquesting campaign and measured the walk-ins it drove.
Relying on search and social ads that reported clicks and impressions — but couldn't prove a single walk-in.
The same budget, now pointed at in-market customers near competitors — with every visit confirmed and tied back to a campaign.
Statistically significant vs. control.
Visits the campaign caused, not coincidence.
Down from an unmeasurable cost-per-click.
“For the first time we could see the ad budget turning into people at our tables — not just clicks on a dashboard.”
Representative results based on a real SmartReachAI.us engagement; figures rounded. Individual results vary by market, budget and category.
Stop optimizing toward clicks that never became customers. Footfall Attribution points your budget at the campaigns that actually fill your store.
Reach people while they're deciding where to spend — then prove how many chose you over the competitor down the street.
Attributed visits, visitation lift and cost-per-visit, each labeled by evidence level with full methodology — never an inflated claim.